Viral Marketing

What is Viral Marketing?

By June 23, 2007 October 7th, 2020 No Comments

Viral marketing is one of the top ways to market your message, product or web site across the internet. It is a way to exponentially grow your message from one viewer to perhaps millions in a short amount of time and with very little effort.

Viral marketing is often called many different terms including “word of mouth” advertising and “creating buzz” for a product. However, no matter what the name used for it, the principles behind it are the same.

There a few major principles behind viral marketing and they include information (ebooks, software, reports, etc) that are usually given away by the provider for others to use (usually for free), the ability for these products and information to move seamlessly from one user to another and the ability for resources other than your own to be utilized to distribute these information products.

There are many ways to make viral marketing work for you, however, one of the most effective ways that viral marketing is used is as follows;

Marketing Your Information Product or Service

One of the most effective ways that viral marketing can be used is by marketing your information product or service. Many individuals and businesses that create products or helpful services on the web use viral marketing as a very low cost (usually free) and effective means to spread the word on their web site, ebook, business report, SEO software and services.

A viral marketing campaign is relatively easy to start. One of the ways you can start a campaign is with the use of free content. Free content such as articles, reviews, specialized reports, etc can be given away for free in a number of different ways. Some of the ways you can distribute your free content is through online article distribution sites. If you have a mailing list, send out your special reports, reviews or articles directly to your members or thirdly, post your information free for all to see on forums that specialize on the information that you offer.

Article Distribution Sites

There are possibly hundreds of article distribution sites on the web that allow you to post your article, review or almost any type of document that not only can be seen by viewers, but can also been downloaded by viewers and posted on their web sites or can be broadcasted through RSS feeds around the internet. This means that from one article posted on an article distribution site, you can not only reach the site’s viewers, but if the article is posted and broadcasted on various internet sites, the viewers that land on those web pages as well. Since article distribution sites allow you to include a bio or link with your article, not only does your information reach possibly thousands or millions of people, but your link can be posted on possibly thousands of web sites advertising your web site, products and services. It is very easy to see how effective article distribution sites can be.


Newsletters are another great way to share your information with many others. If you have a mailing list of individuals that are interested in specific topics, you might want to create certain informational products just for them and distribute it to them along with your link and advertisement. For instance, if you have a mailing list of individuals interested in acne, you might want to put together an ebook along with lots of products that can be useful for them. You can also ask your list to pass around your ebook to anyone that might be interested. With your link and web sites included in the ebook, you might create sales and opportunities through this practice.


Forums are another great way to share and spread information with thousands of others. You can find a forum that compliments an information product or service that you are selling and offer free information, tools and services to viewers of a specific forum. You can allow others to post your information on their web sites or use the information or services to help others. By having others help you market your site and products for free, you can grow your business exponentially in a short time and with out a lot of effort.